Chanel Pre-Fall 2010
Photo By Sharron Lovell
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SHANGHAI--To much of the world outside of China, Shanghai is more an idea and a fantasy than an actual physical city with its 20 million souls. In Chanel's Paris-Shanghai Métiers d'Art Collection and an accompanying film that made its debut in Shanghai Thursday night, Karl Lagerfeld explores exclusively and unapologetically the imagined and the exotic.
"It is about the idea of China, not the reality," Lagerfeld told WWD on his
first trip to Shanghai. "It has the spirit of, and is inspired by, but is
unrelated to China. It is not authentic like a Peking Opera or something."
That disclaimer of any connection to actual China and Shanghai allowed
Lagerfeld creative and interpretive freedom with the film and the collection.
"Coco Chanel never came to China, so they imagine the trip she never made, a
fantasy of her coming to Shanghai in the Thirties and Forties and during the
Cultural Revolution," said Lagerfeld. "Shanghai has a very special reputation,
very different from other Chinese cities."
The show featured 71 looks
and took place on a custom-built barge with a glass front facing out onto
Pudong's famous futuristic skyscrapers. The boat remained stationary during the
show, which began with a screening of the film "It is a great idea to do it on a
boat, with Shanghai in the background. It is quite unreal in a way," said
Lagerfeld.
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here to see looks from the Paris-Shanghai Métiers d'Art
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Celebrities gracing the red carpet and
boarding dock included Vanessa Paradis, Anna Mouglalis, Steven Klein, Carine
Roitfeld, Zhou Xun, and Chinese artists Yi Zhou and Yang Fudong.
Bruno
Pavlovsky, Chanel's president of fashion activities, said that Chanel will sell
the collection at its boutiques around the world come May.
"[The
collection] does draw on Chinese craftsmanship," said Lagerfeld, "but it
doesn't. It is my idea of what it is Chinese craftsmanship, not what it actually
is."
The designer dished out a few zingers at his pre-show press
conference here such as: "If you are against luxury, then you are for
unemployment. The luxury industry employs millions of people."
The
Métiers show coincides conveniently with the opening of Chanel's new Shanghai
flagship at the Peninsula on the Bund, which opened its doors last week. The new
boutique is Chanel's second in Shanghai and fifth in Mainland China.
Lagerfeld lamented that he had few impressions of the nonfantasy
Shanghai. "I haven't left the hotel since I arrived in Shanghai, not that there
is much of it left over," Lagerfeld said, referring to Shanghai's vanishing
heritage architecture. His perch in the Hyatt on the North Bund is surrounded by
huge swatches of the almost empty blocks where the old Hongkou district has been
recently cleared to make room for high rises.
Busily fine-tuning the
models and looks while chatting with the press in a collection of Hyatt
ballrooms, Lagerfeld seemed calmly enthusiastic about his debut in Shanghai. He
wore his signature gloves in studded gray leather and a wide red tie adorned
with a silver and blue brooch atop a white collared shirt with pink and red
stripes, topped with a black jacket. "I have been to Beijing and Hong Kong, but
this is my first trip to Shanghai," he said. "I needed a work-related reason to
come, so I invented one with this collection."
In the film, Coco Chanel
dreams about visiting Sixties China and tries on a Mao suit, musing that she may
make a collection inspired by it. Chanel then traverses through Thirties
Shanghai, popping into a gambling den where she meets the future Duchess of
Windsor, played by Amanda Harlech. The film also features Baptiste Giabiconi,
Freja Beha, Brad Kroenig, and Sébastien Jondeau.
In a potentially
controversial move, Europeans in yellow face play some of the Chinese
characters. Lagerfeld defended this as a reference to old films. "It is an
homage to Europeans trying to look Chinese," he explained. "Like in 'The Good
Earth', the people in the movie liked the idea that they had to look like
Chinese. Or like actors in 'Madame Butterfly'. People around the world like to
dress up as different nationalities."




